.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, once familiarized to snagging billions in venture capital every year, have raised almost $360 thousand thus far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That decline is because of market saturation, heightened regulative stress, and economical uncertainties.ADWEEK spoke with 5 VCs that remain to acquire adtech firms, despite these obstacles, concerning what they are trying to find as well as what they avoid. Probably unsurprisingly, these real estate investors are actually targeting chances in privacy-focused innovations and industry-specific places such as linked TV.